Limited Brands bought the 100 + years old, New York based C.O. Bigelow brands, and Bath & Body Works developed a complete line of products based on modernizing Bigelow’s original formulas. Over 85 unique products were created, ranging from unusual body lotions to cinnamon mouth washes to classic rose water toners.The line was fully launched in 1600 Bath & Body Works stores, introducing the classic line to the mass market.
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