L'Oréal requested an interactive tool for a module on the La Palette brand page. The end goal was to encourage user exploration of Nude and Nude Intense palettes, while inspiring purchase and discovery of the other content offerings on the brand page.
The fully responsive module was created, centered on creativity that allows the user to act as their own professional makeup artist and design customized eye shadow looks from the shades in both palettes. A full campaign of standard and unique banner ads driving to the tool and online content were designed in tandem. ​​​​​​
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